Haven’t really heard much about Bud Light lately. Ever since going woke and partnering with Dylan Mulvaney, not only have their sales fallen off a cliff, but Bud Light and Bud products in general have become a laughingstock in America (almost as much as Joe Biden). So what have they been up to? They are basically dishing out $150 million in “incentive payments” just to keep Bud Light on the shelves.
Anheuser-Busch showered distributors with $150 million in “incentive payments” to keep Bud Light beer on the shelves, according to a new report.
According to Beer Marketer’s Insights, Anheuser-Busch is offering as much as $150 million in relief this year alone to beer and liquor distributors. AB InBev will reportedly provide the distributors with millions in “market share recovery incentives.”
The New York Post reported, “There were no further details about the ‘market share recovery incentives,’ but the timing is significant as most retailers revamp their shelf space in the spring when they look at the last 12 months of sales and determine which products are hot and deserve more space — and which will lose space.”
The relief plan was started in June by Anheuser-Busch and will reportedly continue through the spring.
“Bud Light is set to lose refrigerator space at a vast network of stores belonging to key beer sellers like Walmart and 7-Eleven, since the retailers typically reapportion shelf space based on recent sales performance, taking space away from struggling brands and giving it to hot-selling ones,” industry sources told ABC News in September.