Another Amazon Prime Day has come and gone, and like most post prime day’s, there was nothing of interest, or cheap enough to buy. There was however cosmetics company Maybelline using a bearded, bald, biological male to model it’s lip gloss as a part of prime day’s “sales pitch”. His name is Ryan Vita and I don’t even know if he identifies as a female or not.
As is the case with Dylan Mulvaney and Bud Light, I place zero blame on Ryan Vita. Dude wanted to get paid and Maybelline paid him. It’s not Vita’s fault. If this pisses you off, direct your anger at woke corporation Maybelline, NOT Ryan Vita.
Cosmetics giant Maybelline has been slammed for using men, some with full beards, to promote its new product lines.
The brand had makeup artist Ryan Vita, a 'Maybelline Partner', promote a new lipstick in two promotional videos shared to its Instagram page. pic.twitter.com/y1eLLli62I
— David Croom – (ć) (@dailycallout) July 13, 2023
š„Black and White Network – @bwsportstwit @starwars_rhodes – Maybelline Goes FULL BUD LIGHT as BEARDED MAN TIKTOK Star Ryan Vita Adve… https://t.co/7Df2Vm9cuF #Maybelline #ryanvita pic.twitter.com/wxPCse9T7O
— Rize2Gether (@Rize2Gether) July 14, 2023