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Bud Light cringy July 4th ad – Never underestimate the power of a makeshift mister

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Seems Bud Light just can’t get out of it’s own way. As July 4th saw Bud Light sales fall 20-30% accross the board, they released this cringy ad about a “makeshift mister” or something. Who the hell is running their marketing wing at Anheuser Busch?