As the July 4th holiday approaches and people get ready to set off fireworks, Bud Light still can’t sell any beer. In fact they will basically be giving beer away on July 4th since no one is buying anymore. I guess that whole Dylan Mulvaney thing only worked out good for Mulvaney himself.
Bud Light touted a new $15 rebate during the July 4 holiday weekend to jumpstart cratering sales after its disastrous partnership with Dylan Mulvaney.
The nation’s top-selling beer was forced to resort to the giveaway gimmick as sales plunged another 28.5% — the largest dip yet — for the week ended June 17, according to Bump Williams Consulting and NielsenIQ.
Bud Light’s parent Anheuser-Busch, which offered the same promotion over the Memorial Day weekend, will again extend a $15 rebate for purchases of a 15-pack of Budweiser, Bud Light, Budweiser Select or Budweiser Select 55.
The rebate applies to purchases of up to $15 made between June 15 and July 8, according to the terms of service.
That means that Bud Light is effectively giving away the beer for free in areas where 15-packs sell for less than $15.