Oh hey, remember Bud Light and the Dylan Mulvaney fiasco? Apparently, it’s still going on.. When Bud Light signed Mulvaney to be their “trans spokesperson” to pitch their beer, people dumped their beer down the drain and the company lost billions of dollars. Here we are over a year later and Bud Light still hasn’t recovered. In fact, they are only #3 in US beer sales following the fiasco. Bud Light used to easily be number one year after year, decade after decade, but not anymore.
Bud Light, once the nation’s most popular beer, is now the No. 3 brand in the country — a stunning fall from grace for the Anheuser-Busch InBev-owned lager following the boycott over its Dylan Mulvaney ad partnership.
Modelo Especial, the Mexican import sold by Constellation Brands, is now No. 1, accounting for 9.7% of beer dollar sales in US stores in the four weeks that ended July 6, according to NielsenIQ data that was analyzed by the Bump Williams consulting firm.
Michelob Ultra, the low-carb beer that is also owned by Anheuser-Busch InBev, came in at second place with 7.3% of beer dollar sales nationwide, the data showed.
Bud Light represented 6.5% of beer dollar sales during the four-week period.
The latest figures were first reported by The Wall Street Journal. The Post has sought comment from Anheuser-Busch InBev and Constellation Brands.