2023 will go down in the history books for many things, and one of them of course will be the Bud Light/Dylan Mulvaney fiasco. Bud Light sales are still down 30% since they brought on clown Dylan Mulvaney to sell their piss water. But apparently it’s affecting other beers too, as beer consumption has hit it’s lowest level in the US in 24 years.
Americans drank less beer in 2023 than any other year this century amid a general decline in demand that was spear-pointed by a widespread boycott against Bud Light.
bAnalysts at Beer Markets Insights say that the boycott–instigated by Bud Light’s sponsorship agreement with transgender influence Dylan Mulvaney–did not explain the whole decline. Instead, BMI vice president and executive editor David Steinman says the boycott only accelerated a more general decline in demand for “domestic premium” brands like Bud Light, Miller Light and Coors Light, according to NBC News.
BMI found that consumption was on track to fall below 200 million barrels in the U.S. for the first time since 1999.
Anheuser Busch did lead the decline in sales, according to BMI. Nevertheless, Coors Light, Miller Light and other top U.S. beers also saw a decline.