So I guess people are still boycotting Anheuser-Busch’s pisswater after the whole Dylan Mulvaney fiasco. Anheuser-Busch InBev’s top marketing executive Benoit Garbe is set to resign at the end of the year to “focus on other careers” after his woke politics basically ruined a once popular American beer.
Anheuser-Busch InBev’s top marketing executive in the U.S. is set to depart the company, several months after its Bud Light brand’s controversial partnership with transgender influencer Dylan Mulvaney sparked a boycott that continues to hurt sales.
AB on Wednesday announced that Benoit Garbe, the brewing giant’s U.S. chief marketing officer, will resign at the end of the year “to embark on a new chapter in his career,” and chief commercial officer Kyle Norrington will be taking over all aspects of marketing, including “brand plans and portfolio strategy.”
“This week we announced key changes to our U.S. leadership team that reduce layers within our organization and better enable our top commercial leaders to drive our business and legacy forward,” Anheuser-Busch CEO Brendan Whitworth said in a statement. “These senior leadership changes will accelerate our return to growth as we continue to focus on what we do best — brewing great beer for everyone and earning our place in moments that matter.”
According to Garbe’s bio on the AB website, he has served as a “strategic advisor” at the company for a decade, and his LinkedIn profile indicates that he took over as chief marketing officer in September 2021.