Gee, too bad..If you thought the 25-30% revenue loss by Anheuser-Busch over the past six months was bad, it’s just getting worse for the woke beer company. Busch-Inbev revenue fell yet another 13.5% in the third quarter as Bud Light continues to be the laughing stock of the country since partnering with trans activist Dylan Mulvaney.
Anheuser-Busch InBev on Tuesday reported a staggering 13.5% decline in U.S. revenue in the third quarter as the company’s Bud Light brand continues to suffer in the country after a controversial partnership with transgender activist Dylan Mulvaney in the spring.
Sales of Bud Light began to tumble in the U.S. in April, not long after the brand created and sent custom beer cans to Mulvaney to mark her “365 days of girlhood.” That move and comments from Bud Light’s marketing vice president at the time sparked calls for beer drinkers to shun the brand, and the boycott took hold.
The global brewing conglomerate also reported a 17.1% decline in North American sales volume during the third quarter. Its North American sales fell 14.5% in the prior quarter, when the Bud Light brand lost its long-standing title as the best-selling beer in the U.S. after being eclipsed by Modelo Especial, which is owned by Constellation Brands.