Looks like the Bud Light hiring of Dylan Mulvaney is still paying dividends so to speak. Northern California based Captiv8, the firm behind the Dylan Mulvaney hiring has been forced to lay off 13 employees as companies drop them for marketing.
Here’s an idea… Don’t hire firms out of California (especially Northern) to do your marketing.
The marketing company behind Bud Light’s partnership with Dylan Mulvaney, a man who is living as a woman, has reportedly terminated 13 workers, according to the New York Post.
The firings apparently happened days after the firm, which is based in San Mateo, California, took a trip to the French Riviera, the outlet said Wednesday.
“San Mateo-based Captiv8 — which The Post exclusively identified as the ad agency behind Anheuser-Busch’s short-lived partnership with the trans influencer — flew executives and guests on a private jet to the annual Cannes-Lions festival in June,” the outlet said.
Sources claim CEO Krishna Subramanian showed off photos of the luxurious trip during a company-wide online meeting on July 3. A few days later, he reportedly dismissed 13 employees.
“They said they were investing in the future of the company and building relationships. Maybe they could have saved jobs instead of blowing all of this money,” the worker, who apparently still has a job, told the Post when speaking of Cannes.
Captiv8’s website says it values teamwork.