You’ve probably seen the empty Bud Light tents at Sturgis this past few weeks. You’ve also likely seen tons of Bud Light boxes sitting in beer coolers on your favorite store’s shelves. Yet if you listen to the hacks at Faux, they want you the think the Bud Light boycott is going away.
Some of the Americans who were boycotting Bud Light in recent months may finally be returning to the embattled brand, according to a recent survey.
Bud Light drinkers who say they are “very unlikely” to buy the beer in the next three to six months fell from 18% to just 3% in July, according to a Deutsche Bank survey reported by the New York Post.
Deutsche Bank analysts called it a “significant improvement” for the embattled beer maker. The bank’s survey also noted that 19% of beer drinkers now say they are no longer willing to purchase Bud Light, after a slightly larger 21% made that claim last month.
Bud Light sales have plummeted since transgender social media influencer Dylan Mulvaney publicized that the beer company sent a can featuring Mulvaney’s face to celebrate a full year of “girlhood” last spring.