Months after Alissa Heinerscheid started the idea of pairing trans activist Dylan Mulvaney with Bud Light decided to take some time off, as that move backfired like no marketing move in US history (expect maybe New Coke). Bud Light sales to this day since hiring Mulvaney are down 30% nation wide. Now, there are reports that Alissa Heinerscheid has finally banned “canned”.
The two top Anheuser-Busch marketing executives who were placed on leave amid the company shakeup no longer work for the brand, a source inside Anheuser-Busch confirmed in texts obtained by the Daily Caller on Tuesday.
Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid are “gone gone,” according to obtained text messages with a current regional head of marketing. The Caller is granting anonymity to the source to discuss legally fraught internal company policy.
“To my understanding if we publicly announced the word ‘fire’ it opens up the potential for them to sue us. Thats why we said leave of absence,” the source said in a text message obtained by the Caller.
If Bud Light thinks that finally dumping Heinerscheid as reported will fix their problems, they are sorely mistaken. Heinerscheid has caused irrevocable damage.