Well I guess the partnership between Dylan Mulvaney and Anheuser-Busch thing still isn’t working out too well is it? Yet again the horse piss beer maker was forced to issue a statement regarding recording falling sales and not being America’s #1 beer anymore. Now they just want to be a beer company after getting into woke politics. Sorry, damage is done. The only winner here is Dylan Mulvaney who got thousands of dollars for his stunt and a ton of free publicity.
Anheuser-Busch released a statement on Friday in response to the backlash that the company triggered earlier this year when one of its brands, Bud Light, decided to partner with a controversial transgender activist for a paid marketing engagement.
Sales for Bud Light have fallen by more than 25% and its competitors have since seen a large increase in their sales. Other brands for Anheuser-Busch have also taken a significant hit, including Budweiser (-11.2%), Michelob Ultra (-6.5%), Busch Light (-5.2%), and Natural Light (-4.9%), according to numbers released late last month.
Anheuser-Busch CEO Brendan Whitworth appeared to acknowledge with his most recent statement that the backlash the company is facing is having a significant impact at the company.
“We recognize that over the last two months, the discussion surrounding our company and Bud Light has moved away from beer, and this has impacted our consumers, our business partners, and our employees,” the statement began. “We are a beer company, and beer is for everyone.”