Looks like Anheuser-Busch has a new problem. They are being investiged for using the whole Dylan Mulvaney fiasco to target teenagers who aren’t of the legal drinking age…..
Dylan Mulvaney’s content is directed at a younger audience – he bought Barbie dolls and roleplayed as a 6-year-old named Eloise.
Bud Light is an adult beverage.
Anheuser-Busch needs to answer our questions about their partnership with Mulvaney. pic.twitter.com/8gEx6POpjY
— Senator Ted Cruz (@SenTedCruz) May 18, 2023
The lawmakers point out that Mulvaney’s audience “skews significantly younger than the legal drinking age” and the name of his series, “Days of Girlhood,” should have been a warning sign to the company.
“The use of the phrase ‘Girlhood’ was not a slip of the tongue but rather emblematic of a series of Mulvaney’s online content that was specifically used to target, market to, and attract an audience of young people who are well below the legal drinking age in the United States,” the senators wrote, giving several examples of this from Mulvaney’s videos.
“We would urge you, in your capacity at Anheuser-Busch, to avoid a lengthy investigation by the Beer Institute by instead having Anheuser-Busch publicly sever its relationship with Dylan Mulvaney, publicly apologize to the American people for marketing alcoholic beverages to minors, and direct Dylan Mulvaney to remove any Anheuser-Busch content from his social media platforms,” the letter continues.