Three weeks after one of the dumbest marketing moves in corporate history, Alissa Heinerscheid, the woke loony leftist who decided to hire Dylan Mulvaney to sell Bud Light to I don’t know who has decided to take a “leave of absence” or something. You don’t think those Budweiser boycotts are working?
#BREAKING NEWS: Alissa Heinerscheid, who has been leading marketing for Bud Light since June, is taking a leave of absence. Todd Allen, currently the Vice President of Global Marketing for Budweiser, will now fill her prominent position
— ₿itcoin IS the Revolution 🇺🇲 ⚡ 🇸🇻 (@schulzzy) April 22, 2023
Alissa Heinerscheid, the vice president of marketing for Bud Light, has taken a leave of absence. It only took her 22 days to lose 6 billion dollars for AB. I wonder if that's a record.😱😵💫😬😳😁😂😅🤣😁
— Donald – FJB MAGA National Divorce Is The Only Way (@SLAMDUNKLIBS) April 22, 2023
Anheuser-Busch InBev has changed marketing leadership for Bud Light in the wake of controversy over the brand sending a can to transgender influencer Dylan Mulvaney with her face on it.
Alissa Heinerscheid, marketing VP for the brand since June 2022, has taken a leave of absence, the brewer confirmed, and will be replaced by Todd Allen, who was most recently global marketing VP for Budweiser.
Heinerscheid did not immediately respond to an email requesting comment.
The brewer has also streamlined its marketing function to reduce layers “so that our most senior marketers are more closely connected to every aspect of our brand’s activities,” a company spokesperson said in a statement, adding that “these steps will help us maintain focus on the things we do best: brewing great beer for all consumers, while always making a positive impact in our communities and on our country.”