After the Salvation Army went “woke” and circulated documents claiming it’s white donors were “racists” and that they should apologize for their racism, “red kettle” donations to the Salvation Army have fallen off the cliff. Here’s a little tip. Don’t call the overwhelming majority of your donors Salvation Army. Get woke, go broke.
The Salvation Army’s Red Kettle Campaign is failing to meet its fundraising goal weeks after the non-profit organization pulled a controversial document about racism from its website amid public outcry.
Salvation Army corps officer Capt. Stephen Wildish says that with one week to go the program in Tallahassee, Florida has raised $114,000 which is more than $50,000 shy of its original goal, the Tallahassee Democrat reported.
With fewer volunteers, you’ll see fewer Salvation Army Bell Ringers at the shopping mall this holiday season.
“With the increased need for assistance with financial needs such as utilities and rental help due to the pandemic impact, the Red Kettle funding is extremely important,” Wildish said. “We don’t want our programs and services to suffer, and we are asking our community to step up one more time.”
The Red Kettle campaigns have also lagged in Iowa, Minnesota, Massachusetts, and Georgia.
The sagging fundraising numbers come the month after the organization pulled a guide called “Let’s Talk About Racism” from its website that contained racially charged language instructing White people and Christians to “evaluate” racist attitudes and practices.