The NBA Finals TV ratings are the lowest in decades. Fans are leaving the sport in droves. Despite the NBA’s pandering to Black Lives Matter and China Communists, it doesn’t seem to be working well for them. The NBA tonight announced that starting next season, all their social justice/Black Lives Matter BS will be gone. For me, and thousands of other former fans, it’s too little and way too late.
| NBA ratings in the tank, to ditch “social justice” jerseys, messaging next season |
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Adam Silver sat down for an interview with Rachel Nichols on NBA Countdown earlier this week, and indicated that the social justice messaging that you see on the courts and the backs of players’ jerseys will be “largely left off the floor” next season:
The ratings have fallen precipitously throughout the playoffs and especially during the NBA Finals. I understand that the NBA is out of season, other out-of-season sports like hockey and horse racing are down a lot too, and it’s weird with no fans in the stands. The NBA is competing against football games and MLB playoffs when it normally has national sports fans’ attention mostly to themselves, and it’s a miracle how seamlessly they pulled off the bubble for their fans and TV partners.
On the other hand, the league’s biggest star, LeBron James, and sexiest franchise, the Los Angeles Lakers, are setting one all-time low after another after another for NBA Finals viewership.