As I said yesterday when Quaker announced they are getting rid of the picture and brand name of Aunt Jemima, expect others to follow, including Cream of Wheat. And just like that, Cream of Wheat, owned by B&G Foods, Inc. is now putting the Cream of Wheat chef “under review” because of “systemic racism” or something. Mrs. Butterworth’s pancake syrup packaging is also under review by another company. I never knew the “race” of Mrs. Butterworth I guess until now.
| Cream of Wheat may get rid of iconic symbol because “systemic racism” |
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The B&G Foods company said Wednesday it will review its Cream of Wheat brand packaging, which features a black chef, to ensure the brand did not contribute to “systemic racism.”
The news came after the Conagra Brands food company said Wednesday that its Mrs. Butterworth’s pancake syrup packaging would also undergo a review, according to Breitbart News.“We understand that our actions help play an important role in eliminating racial bias and as a result, we have begun a complete brand and packaging review on Mrs. Butterworth’s,” Communications Manager Dan Skinner explained.