No matter how much NBC and the rest of the media fawn over North Korea and their dictator’s little sister in the South, no one seems to care about these Winter Olympics. Currently projections show these Winter Olympics in South Korea are on pace to be the lowest TV rated Olympics ever.
| As media fawns over North Korea, Olympics on pace for lowest rated ever |
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With 19.3 million watching on NBC, NBC Sports Network and streaming in total audience delivery, last night’s Olympics barely was basically even with Valentine’s Day’s all-time low for the 2018 games so far. Cutting into any minor celebration the Comcast-owned net might get out of being up 0.5%, all those Day 6 official competition platforms put together last night was still down over 15% from the first Thursday of Sochi 2014 – which was only seen on NBC in primetime.
Putting up NBC 2018 against the broadcast-only coverage of February 13, 2014’s XXII Winter Games and things start to really sting. Last night’s primetime featuring Mikaela Shiffrin and Nathan Chen in PyeongChang dropped a hard 29% in sets of eyeballs.
In smaller numbers but still significant for NBCUniversal, NBCSN had its best night of the 2018 Games so far with 2.75 million tuning in.
Between pansy gay Olympians bashing Mike Pence because of his stance and gay marriage and constant praise of the communists the the North, it’s easy to see why no one is watching these Olympics. The last Winter Olympics were in Russia. Maybe the media can claim Russia hacked the TVs in America to turn off the games.
Source: Deadline