People assumed the ratings for the NFL would be up this past Sunday, just to see a train wreck in action, not to support the millionaire players who disrespect this country, the flag and the military. Turns out that wasn’t the case as the NFL ratings plummeted yet again for Sunday, September 24th, 2017. If you really want to hurt the NFL, boycott them and their sponsors, none of whom have come out to say a word about the player’s disrespect of the country.
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On a day full of criticism from Donald Trump, political protests, linked arms, players taking a knee or not coming on the field at all during the national anthem, and renewed pleas for unity from the league, NBC and the NFL took a ratings hit on Sunday Night Football.
In metered market numbers, the primetime matchup that saw the Washington Redskins beat the Oakland Raiders 27-10 snared an 11.6/20, the worst SNF has performed this season so far. It’s an 8% dip from the early numbers of last week’s game, Atlanta’s 34-23 win over Green Bay. Amid cheers and boos from fans at FedEx Field in Maryland last night, the third week of the SNF season declined 10% from early numbers of the comparable game of last year on September 25, 2016.
Sunday’s SNF peaked with a 12.r5/20 during the second quarter from 9-9:30 PM ET. Still, NFL ratings are down double-digits this season so far after taking a similar tackle-for-loss last year.
These SNF numbers come on top of a tense Sunday that saw games across the nation under a new spotlight: how would teams respond to Trump’s blasts of Friday at a speech in Alabama and on social media. Started by currently unemployed quarterback and then San Francisco 49er Colin Kaepernick more than a year ago, several NFL players have been publicly protesting police brutality and racial injustice by not standing for the national anthem.