Is Marco Rubio toast? He has cancelled his TV advertisements in both Iowa and New Hampshire. Rubio has no chance to win either state at this point, but some polls have put him in third place in both states.
| Rubio done? Cancels TV-advertising in Iowa and New Hampshire |
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Sen. Marco Rubio’s campaign has cancelled almost $1 million worth of TV-advertising in the Hawkeye State, just one week prior to the state’s first-in-the-nation caucus.
Rubio also cancelled around $125,000 in paid advertising in New Hampshire, which votes on February 9th, eight days after Iowa.
Rubio has been advertising extensively in both states since December. In Iowa alone, Rubio has already spent around $3 million on paid advertising. He also still has advertising-slots booked in both states, but his campaign’s decision to scale back his buys suggests a change in strategy, just as voters are preparing to cast their ballots.
The Rubio campaign spun the news to Politico that the cuts in ads in Iowa and New Hampshire were to increase the campaign’s ad buys in South Carolina. But South Carolina votes on February 20th.
Politico reported that the Rubio campaign had added to its buys in the Palmetto State, but media booking information provided to Breitbart News indicated no changes to Rubio’s ad reservations there. Rubio has reserved a few million dollars worth of ad time in South Carolina in the coming weeks — but it doesn’t appear that he has added any additional time to his paid advertising.