When you are circling the toilet like Hillary Clinton is, you try everything before you eventually sink to the bottom and can’t recover. Hillary Clinton is throwing everything out there but the kitchen sink to try and save her failing campaign. The other day it was ‘being nicer to the press.’ Now, Hillary Clinton is using old photographs of herself (before she was a granny) to try and be more ‘relatable’ to the American people.
| Hillary Clinton using old photographs to be more ‘relatable’ |
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Since launching her campaign last June, Clinton has flooded the Internet and filled her TV spots with surprising, little-known images of the candidate pulled from old family photo albums, all part of a larger campaign strategy to make Clinton more relatable to voters. The nostalgic pictures are designed to present her as an average person — rather than a global brand — and to neutralize the negative image Clinton can sometimes project as the untrustworthy political insider campaigning in a rich lady’s uniform of bold-colored pantsuits and a helmet of blonde hair.
At one time, the images might have been too loaded to be advertised. The Clintons’ student activism was still the source of some controversy in the 1990s; their 1960s and 1970s attire and hairstyles might have served as a reminder of cultural and generational battles still fresh in some voters’ minds. But those concerns have faded with the passage of time.
So what’s next for Granny Clinton? Is she going to start photoshopping current photos of her so that she doesn’t look so old and frail?